Visit Overview
On February 27, 2025,Deyoung Group welcomed a delegation of key clients from Ghana, Africa. Cai Liang, General Manager of the International Trade Department, along with the core business team, hosted the delegation. Both parties engaged in in-depth discussions on automotive demand trends in the African market, vehicle adaptability, and long-term collaboration models, laying a solid foundation for future cooperation.
Focus on Negotiations: Precision Matching of Needs
At the headquarters conference hall, the international trade team systematically introduced Deyoung’s multi-brand advantages and export service capabilities, including:
- Full-Category Vehicle Matrix: Covering Toyota and Honda fuel-powered vehicles, Hongqi and VOYAH new energy models, as well as MENGShi special-purpose vehicles.
- Africa-Market Adaptation Solutions: Enhanced vehicle configurations for high-temperature and multi-terrain environments (e.g., improved cooling systems, high ground clearance designs).
- Flexible Collaboration Models: Support for complete vehicle exports, KD (Knock-Down) assembly, and customized modifications.
The clients remarked, “Deyoung Group’s profound understanding of the African market and diverse product portfolio fill us with confidence in this collaboration.”
On-Site Insights: From Showroom to Service Chain
The delegation toured Deyoung Group’s flagship 4S showroom and digital after-sales center, gaining insights into:
- Hands-On Vehicle Experience:
- At the 4S showroom, clients test-drove flagship models such as the Hongqi E-HS9 and Toyota Hilux, discussing details like right-hand-drive configurations and battery range with engineers.
- A preliminary list of target vehicles was identified, spanning three categories: urban commuter sedans, new energy logistics vehicles, and off-road modified vehicles.
- Full-Cycle Service Assurance:
- Clients observed the 24/7 multilingual technical support system and global spare parts distribution hub dedicated to overseas clients, affirming Deyoung’s localized service capabilities.
Future Outlook: Strengthening Mutual Trust
Key agreements were reached to advance collaboration:
- Deyoung Group will submit customized vehicle solutions and an African market competitor analysis report within two weeks, tailored to the clients’ needs.
- The clients invited Deyoung’s team to visit Ghana for a firsthand assessment of local market conditions.
Cai Liang emphasized, “This visit marks a critical step in expanding into West Africa. We are committed to building long-term trust through our professional expertise.”
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